10931NAT Diploma of Digital Marketing
CRICOS Course Code: 113091H
navigate the ever-evolving digital realm
Learn the latest techniques and best practices to drive brand awareness, increase customer engagement, and ultimately boost your organization’s bottom line.
10931NAT Diploma of Digital Marketing
CRICOS Course Code: 113091H
- Duration: 52 Weeks (including holidays)
- LOCATION: MELBOURNE CITY CAMPUS
For additional questions call us
Phone Number
+61 3 8609 7430
master the art of connecting with audiences
In today’s digital age, it’s crucial for businesses to have a strong online presence and effectively engage with their target audience. This comprehensive program will equip you with the knowledge and skills needed to navigate the ever-evolving world of digital marketing and master the art of connecting with audiences. Join us on this transformative journey and shape the future of digital marketing, captivate audiences and leave a lasting impression in the online realm.
Be prepared to conquer the world
Create Organic Growth
Identify, Captivate & Engage with your audience
Strategise to maximise the impact of your campaigns
Master your digital marketing skills
Mentoring sessions included
Level up with our complementary classes
As part of your enrolment in this course, we offer complementary activities to provide further support in community, employability, mental health, entertainment, and your learning journey.
MASTERCLASSES & GUEST SPEAKERS
Build your knowledge and skills in any specific area you are interested in, brought to you by selected industry professionals and specialists.
NETWORKING & EVENTS
Ad-hoc events to boost your networking and hear from guest speakers on their knowledge and experience about the topics covered in class.
EMPLOYABILITY TRAINING
Get professional coaching and participate in our personal branding and employment advice sessions to increase your opportunities.
LIFE HAPPENS
One-to-one or group coaching sessions with a professional life coach to support our student’s well-being. We want to lighten your load.
Course breakdown
Develop strategies to boost brand visibility through organic and earned channels. Interpret briefs, create strategic plans, and analyse performance to optimise engagement and achieve business goals.
NAT10931003 Facilitate organic and earned marketing
Adopt a holistic marketing approach by mastering omnichannel strategies and persuasive copywriting. Create seamless customer experiences, craft compelling content and execute integrated campaigns to drive brand success.
BSBMKG555 Write persuasive copy
NAT10931001 Omnichannel marketing
Leverage marketing automation tools to streamline workflows, enhance efficiency, and drive results. Integrate technology into campaigns, manage platforms and assess performance for continuous improvement.
NAT10931004 Apply marketing automation
Maximize revenue by implementing effective monetization strategies, enhancing customer engagement, and driving conversions through digital platforms and social media.
BSBMKG547 Develop strategies to monetise digital engagement
BSBMKG546 Develop social media engagement plans
Refine marketing strategies using data insights and testing. Develop expertise in performance marketing, experiment with tactics, and analyse key metrics to improve campaign effectiveness and maximise ROI.
NAT10931005 Test to optimise performance
NAT10931002 Plan and conduct performance marketing
Entry Requirements
- Must be 18 years of age or over at the time of commencement.
- Successful completion of Australian Equivalent Year 12 qualification or higher.
- Mature age students (21+) with no formal qualification may be considered. A minimum of 3 years of experience would normally be expected but each case will be reviewed individually with relevant work experience evidenced by a work reference letter on company letterhead, work samples, and curriculum vitae. Furthermore, all students are required to complete an LLN assessment as part of the pre-training review.
Additional Requirements
Including International Students- Minimum 6.0 IELTS score or equivalent in line with the Department of Education and DOHA regulations (International Students).
- In the absence of formal English qualifications college may offer an English Placement Test
- Pre-Training Review
Prior to commencement, a review of each student’s previous education, training and work experience is conducted to determine if there is a need to recognise existing competencies through Recognition of Prior Learning and/or Credit for prior studies. - Language, Literacy and Numeracy (LLN) Assessment. The student’s current level of skills and knowledge in reading, writing and maths is also assessed and the information gathered will determine the most appropriate courses for enrolment.
The information collected from the Pre-Training Review and the LLN Assessment will assist in determining the students’ training and assessment needs and their suitability for the course selected.
*Students will be required to bring their own laptops or tablets.
*For visa enquiries, refer to the Department of Immigration or your Agent.
success stories
Watch the stories of real students who know first-hand about this program and get inspired to create your own journey.
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