BSB40820 Certificate IV in Marketing and Communication
CRICOS Course Code: 105207A
Unleash your creative prowess
Get ready to dive headfirst into the dynamic world of marketing and communication, where creativity meets cutting-edge strategies!
BSB40820 Certificate IV in Marketing and Communication
CRICOS Course Code: 105207A
- Duration: 52 Weeks (including holidays)
- LOCATION: MELBOURNE CITY CAMPUS
For additional questions call us
Phone Number
+61 3 8609 7430
where creativity meets cutting-edge strategies
Get ready to dive headfirst into the dynamic world of marketing and communication, where creativity meets cutting-edge strategies! This course will empower you with a comprehensive understanding of marketing principles and equip you with the skills to rock the digital realm. Delve into the art of captivating storytelling, explore the magic of AI in marketing, master the craft of branding, and conquer the realm of social media marketing strategies. Through a perfect blend of theory and hands-on practice, you’ll be armed with the tools to create killer marketing campaigns and engage your target audience like a pro.
Be prepared to conquer the world
Fusion of creativity and strategy
Integration of AI tools
Apply your skills in real projects
Master your digital marketing skills
Mentoring sessions included
Level up with our complementary classes
As part of your enrolment in this course, we offer complementary activities to provide further support in community, employability, mental health, entertainment, and your learning journey.
INCUBATOR SESSIONS
One-on-one sessions with our industry experts. Spend time working on personal projects, goal settings or seeking employability advice.
MASTERCLASSES & BOOTCAMPS
Build your knowledge and skills in any specific area you are interested in, brought to you by selected industry professionals and specialists.
NETWORKING & GUEST SPEAKERS
Ad-hoc events to boost your networking and hear from guest speakers on their knowledge and experience about the topics covered in class.
EMPLOYABILITY TRAINING
Get professional coaching and participate in our personal branding and employment advice sessions to increase your opportunities.
LIFE HAPPENS
One-to-one or group coaching sessions with a professional life coach to support our student’s well-being. We want to lighten your load.
English SOS
English support classes with professional language teachers for those who feel a bit insecure or want to improve their English level.
Course breakdown
Develop your unique voice and ignite your creativity in marketing and social media.
Creativity is the key to setting yourself apart in the competitive landscape.
BSBMKG439 Develop and apply knowledge of communications industry
BSBCRT412 Articulate, present and debate ideas
Harness the magic of storytelling to ignite connection and engagement in marketing.
Use multimedia to craft compelling narratives that resonate with your audience across different channels.
BSBTEC303 Create electronic presentations
BSBMKG435 Analyse consumer behaviour
BSBCMM411 Make presentations
AI (Artificial Intelligence) has become increasingly important in the marketing field.
Utilise AI as a tool to create a marketing plan, optimize marketing strategies, and personalize marketing campaigns.
BSBESB404 Market new business venture
BSBMKG433 Undertake marketing activities
Discover the impact of branding and dive into the fundamentals of brand management.
Explore brand identity, strategies, positioning, guidelines and equity.
BSBMKG437 Create and optimise digital media
BSBWRT411 Write complex documents
BSBCRT413 Collaborate in creative processes
Harness the potential of social media to expand your reach and boost sales.
Explore diverse platforms, target demographics, strategies and AI tools for enhanced content creation.
SIRXOSM005 Develop a basic website for customer engagement
SIRXECM002 Prepare digital content
Entry Requirements
- Must be 18 years of age or over at the time of commencement.
- Successful completion of Australian Equivalent Year 12 qualification or higher.
- Mature age students (21+) with no formal qualification may be considered. A minimum of 3 years of experience would normally be expected but each case will be reviewed individually with relevant work experience evidenced by a work reference letter on company letterhead, work samples, and curriculum vitae. Furthermore, all students are required to complete an LLN assessment as part of the pre-training review.
Additional Requirements
Including International Students- Minimum 6.0 IELTS score or equivalent in line with the Department of Education and DOHA regulations (International Students).
- In the absence of formal English qualifications college may offer an English Placement Test
- Pre-Training Review
Prior to commencement, a review of each student’s previous education, training and work experience is conducted to determine if there is a need to recognise existing competencies through Recognition of Prior Learning and/or Credit for prior studies. - Language, Literacy and Numeracy (LLN) Assessment. The student’s current level of skills and knowledge in reading, writing and maths is also assessed and the information gathered will determine the most appropriate courses for enrolment.
The information collected from the Pre-Training Review and the LLN Assessment will assist in determining the students’ training and assessment needs and their suitability for the course selected.
*Students will be required to bring their own laptops or tablets.
*For visa enquiries, refer to the Department of Immigration or your Agent.
success stories
Watch the stories of real students who know first-hand about this program and get inspired to create your own journey.
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