BSB40820 Certificate IV in Marketing and Communication

CRICOS Course Code: 105207A

Unleash your creative prowess

Get ready to dive headfirst into the dynamic world of marketing and communication, where creativity meets cutting-edge strategies!

BSB40820 Certificate IV in Marketing and Communication

CRICOS Course Code: 105207A

For additional questions call us

Phone Number

+61 3 8609 7430

where creativity meets cutting-edge strategies

Get ready to dive headfirst into the dynamic world of marketing and communication, where creativity meets cutting-edge strategies! This course will empower you with a comprehensive understanding of marketing principles and equip you with the skills to rock the digital realm. Delve into the art of captivating storytelling, explore the magic of AI in marketing, master the craft of branding, and conquer the realm of social media marketing strategies. Through a perfect blend of theory and hands-on practice, you’ll be armed with the tools to create killer marketing campaigns and engage your target audience like a pro.

Be prepared to conquer the world

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Mentoring sessions included

Level up with our complementary classes

As part of your enrolment in this course, we offer complementary activities to provide further support in community, employability, mental health, entertainment, and your learning journey.

Insight Academy Skill Development Programs


One-on-one sessions with our industry experts. Spend time working on personal projects, goal settings or seeking employability advice.

insight academy career development courses


Build your knowledge and skills in any specific area you are interested in, brought to you by selected industry professionals and specialists.

insight academy career development courses


Ad-hoc events to boost your networking and hear from guest speakers on their knowledge and experience about the topics covered in class.

insight academy career development courses


Get professional coaching and participate in our personal branding and employment advice sessions to increase your opportunities.

insight academy career development courses


One-to-one or group coaching sessions with a professional life coach to support our student’s well-being. We want to lighten your load.

Insight Academy Career Development Courses

English SOS

English support classes with professional language teachers for those who feel a bit insecure or want to improve their English level.

Course breakdown

Develop your unique voice and ignite your creativity in marketing and social media.
Creativity is the key to setting yourself apart in the competitive landscape.

BSBMKG439 Develop and apply knowledge of communications industry
BSBCRT412 Articulate, present and debate ideas

Harness the magic of storytelling to ignite connection and engagement in marketing.
Use multimedia to craft compelling narratives that resonate with your audience across different channels.


BSBTEC303 Create electronic presentations
BSBMKG435 Analyse consumer behaviour
BSBCMM411 Make presentations

AI (Artificial Intelligence) has become increasingly important in the marketing field.
Utilise AI as a tool to create a marketing plan, optimize marketing strategies, and personalize marketing campaigns.


BSBESB404 Market new business venture
BSBMKG433 Undertake marketing activities

Discover the impact of branding and dive into the fundamentals of brand management.
Explore brand identity, strategies, positioning, guidelines and equity.

BSBMKG437 Create and optimise digital media
BSBWRT411 Write complex documents
BSBCRT413 Collaborate in creative processes

Harness the potential of social media to expand your reach and boost sales.
Explore diverse platforms, target demographics, strategies and AI tools for enhanced content creation.

SIRXOSM005 Develop a basic website for customer engagement
SIRXECM002 Prepare digital content

Entry Requirements

  • Must be 18 years of age or over at the time of commencement.
  • Successful completion of Australian Equivalent Year 12 qualification or higher.
  • Mature age students (21+) with no formal qualification may be considered. A minimum of 3 years of experience would normally be expected but each case will be reviewed individually with relevant work experience evidenced by a work reference letter on company letterhead, work samples, and curriculum vitae. Furthermore, all students are required to complete an LLN assessment as part of the pre-training review.

Additional Requirements

Including International Students
  • Minimum 6.0 IELTS score or equivalent in line with the Department of Education and DOHA regulations (International Students).
  • In the absence of formal English qualifications college may offer an English Placement Test
  • Pre-Training Review
    Prior to commencement, a review of each student’s previous education, training and work experience is conducted to determine if there is a need to recognise existing competencies through Recognition of Prior Learning and/or Credit for prior studies.
  • Language, Literacy and Numeracy (LLN) Assessment. The student’s current level of skills and knowledge in reading, writing and maths is also assessed and the information gathered will determine the most appropriate courses for enrolment.

The information collected from the Pre-Training Review and the LLN Assessment will assist in determining the students’ training and assessment needs and their suitability for the course selected.

*Students will be required to bring their own laptops or tablets.

*For visa enquiries, refer to the Department of Immigration or your Agent.

success stories

Watch the stories of real students who know first-hand about this program and get inspired to create your own journey.