11394NAT Diploma of Artificial Intelligence (AI) in Marketing
CRICOS Course Code: 120520M
SHAPE THE FUTURE OF MARKETING WITH AI
Master the tools and practical applications of artificial intelligence in marketing to create personalised content, optimise campaigns and unlock stronger digital results.
11394NAT Diploma of Artificial Intelligence (AI) in Marketing
CRICOS Course Code: 120520M
- Duration: 52 Weeks (including holidays)
- LOCATION: MELBOURNE CITY CAMPUS
For additional questions call us
Phone Number
+61 3 8609 7430
TRANSFORM IDEAS INTO INTELLIGENT MARKETING
Artificial intelligence is reshaping marketing, creating exciting opportunities for professionals ready to lead the future. The iElevate program builds your confidence in using AI across every stage of the marketing journey, from developing smarter digital strategies to automating campaigns, creating compelling content and uncovering meaningful consumer insights. With a strong focus on hands-on learning and real-world application, you will combine essential marketing foundations with practical AI skills. Whether you want to accelerate your career, strengthen your employability or stay ahead in a changing industry, iElevate will help you become a future-ready marketing professional.
Be prepared to conquer the world
Create and optimise content, SEO and paid campaigns using AI
Enhance customer engagement through chatbots and conversational AI
Apply AI responsibly with awareness of ethics and data privacy
Master AI-enhanced digital marketing skills
Gain practical skills in marketing analytics, automation and consumer insights
Level up with our complementary classes
As part of your enrolment in this course, we offer complementary activities to provide further support in community, employability, mental health, entertainment, and your learning journey.
MASTERCLASSES & GUEST SPEAKERS
Build your knowledge and skills in any specific area you are interested in, brought to you by selected industry professionals and specialists.
NETWORKING & EVENTS
Ad-hoc events to boost your networking and hear from guest speakers on their knowledge and experience about the topics covered in class.
EMPLOYABILITY TRAINING
Get professional coaching and participate in our personal branding and employment advice sessions to increase your opportunities.
LIFE HAPPENS
One-to-one or group coaching sessions with a professional life coach to support our student’s well-being. We want to lighten your load.
Course breakdown
Build a strong foundation in AI-driven marketing by developing digital strategies, analysing consumer insights, applying personalisation, and creating smarter campaigns for modern business success.
NAT11394001 Design and implement artificial intelligence driven digital marketing strategies
Drive visibility and results by applying artificial intelligence to search engine optimisation, advertising, and pay-per-click strategies that improve reach and performance across channels.
NAT11394002 Apply artificial intelligence technologies to enhance search engine optimisation
NAT11394004 Apply artificial intelligence technologies for effective advertising and pay per click strategies
Create effective social media strategies using artificial intelligence to plan content, improve engagement, manage communities, and optimise performance across digital platforms for brands.
NAT11394003 Utilise artificial intelligence tools to develop effective social media marketing strategies
Use artificial intelligence to create compelling content, produce multimedia assets, and enhance customer experience through chatbots, conversational technologies, and personalised interactions across touchpoints.
NAT11394005 Employ artificial intelligence for copywriting and multimedia creation
NAT11394006 Enhance customer experience using conversational artificial intelligence and chatbots
Leverage artificial intelligence to analyse marketing data, uncover consumer insights, and support smarter decision-making through research, forecasting, and performance analytics for campaign optimisation.
NAT11394007 Apply artificial intelligence tools for data-driven marketing analytics
NAT11394008 Leverage artificial intelligence to conduct market research and extract consumer insights
Entry Requirements
- Applicant must be minimum 18 years of age at the time of commencement.
- Minimum IELTS score of 5.5 or equivalent*.
- Successful completion of a Certificate IV or equivalent qualification in Marketing, Business, Information Technology, or a related field; or relevant industry experience. Relevant experience needs to be of at least 1 year.
- Prospective VET students may be required to undertake LLN test as per the Pre-training review & LLN policy. The outcome of this review will help the trainers and Student Support Staff team to identify the learning needs and make provisions for additional academic support where required.
Additional Requirements
Including International Students- Minimum 5.5 IELTS score or equivalent in line with the Department of Education and DOHA regulations (International Students).
- In the absence of formal English qualifications college may offer an English Placement Test
- Pre-Training Review
Prior to commencement, a review of each student’s previous education, training and work experience is conducted to determine if there is a need to recognise existing competencies through Recognition of Prior Learning and/or Credit for prior studies. - Language, Literacy and Numeracy (LLN) Assessment. The student’s current level of skills and knowledge in reading, writing and maths is also assessed and the information gathered will determine the most appropriate courses for enrolment.
The information collected from the Pre-Training Review and the LLN Assessment will assist in determining the students’ training and assessment needs and their suitability for the course selected.
*Students will be required to bring their own laptops or tablets.
*For visa enquiries, refer to the Department of Immigration or your Agent.
success stories
Watch the stories of real students who know first-hand about this program and get inspired to create your own journey.
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