Introduction to NeuroMarketing and Real Life Application

Why do some messages stick while others fall flat? Because they speak to the brain that decides.

In this eye-opening workshop, we’ll explore the psychology behind persuasion and the neuroscience of communication. You’ll learn:

• Why emotions drive most decisions — and how to speak to them
• How to engage System 1 (the brain’s fast, intuitive side)
• Why context matters more than content
• How common biases like anchoring and loss aversion shape decisions
• Why storytelling beats facts, every time
• How the 7 Deadly Sins can inspire powerful emotional messaging
• What makes communication resonate, not just convince

This is NeuroMarketing in action , perfect for marketers, entrepreneurs, public speakers, salespeople, job seekers, or anyone who wants to influence with more impact.

Whether you’re launching a brand, leading a team, or just want to communicate with more clarity and connection, this session will change how you think about thinking.