The Art of Problem Framing for Startup Founders

Join this hands-on startup workshop and learn the most valuable skill every founder needs: problem framing.

This 90-minute session is designed for startup founders, early-stage entrepreneurs, and product managers who want to avoid building products no one wants. If you’re struggling with an unclear startup direction, misaligned team discussions, or wasted time on features that don’t land — this workshop is for you.

You’ll learn how to:

• Identify the real problem your product or service solves
• Align your team and stakeholders with clarity
• Lead more focused, productive startup conversations
• Make faster, better-informed decisions
• Use our exclusive Problem Framing Canvas (MURAL template)

Walk away with the clarity and confidence to move your idea forward — and avoid the #1 reason startups fail.

Perfect for: Startup founders, early-stage product teams, entrepreneurs, and innovators.